launch of mobile poetry archive leads to "April madness"
Never a huge fan of April Fool's Day - I think I took it personally as a child because my birthday was not long after, and resented the implication - I have slightly edited this press release from the Academy of American Poets, and am bringing it to you a fashionable two days late.
Gotcha...
April 1, 2008—When the Academy of American Poets announced the launch of a mobile version of their poetry archive in March, no one could have predicted that poetry would become the concern of Fortune 500 companies across the nation. But this is just what is happening, says Rich Richardson, CEO of Tercet, a Duluth-based import-export firm.
"It started in a very benign way with an all-company email," Richardson says. "Our comptroller forwarded 'Birches' by Robert Frost. This poem touched many of our employees, leading several to spend their work hours looking for poems on Poets.org."
Says Richardson: "Once they had a taste for lines like 'They click upon themselves/As the breeze rises,' there was no stopping them."
Richardson says he began using SmartFilter, a tool for blocking websites, to combat his employees' Poets.org usage. "Unfortunately, this did not keep them from getting their poetry fix on their mobile devices," says Richardson.
Tercet's CFO, Abby Abramson, says the widespread internet searches for poems during business hours will not be tolerated beyond National Poetry Month. "Despite the obvious personal benefits of reading poetry, we can't condone something that decreases productivity," Abramson says. Abramson estimates that employee interest in poetry could cost the company $2.2 million in lost revenue by the end of the fiscal year.
"Printing out Elizabeth Bishop's poem 'The Moose' and posting it in the cafeteria is fine. Reciting 'The Moose' to your spouse on the phone during work hours then using Poets.org to find more poems about animals is an abuse of our employee policy," says Abramson.
Tree Swenson, executive director of the Academy of American Poets, sympathizes with the concerns of Tercet's management, but her responsibility is to the poetry readers. "We believe that poetry expands the possibilities of daily life, as imagination alters reality,” says Swenson. "If that possibility is blocked, you may have a revolution on your hands."
That revolution may come during National Poetry Month, when the Academy of Amercian Poets launches the first national celebration of Poem In Your Pocket Day. Poetry readers across the country will be carrying a poem in their pocket and sharing it with co-workers on April 17, says Swenson. "I would hate to hear that Tercet's workers were being penalized for acknowledging those 'unacknowledged legislators of the world,' our poets."
Happy April Fool's Day.
Nice work, eh? They must have had fun writing that. And imagine naming your child Tree - that part's real.