Tuesday, 12 February 2008

the whole problem with poetry

Behind the scenes at British Vogue with Lynn Barber:

"But this high dependence on advertising makes for what seems to me a shocking cosiness between editorial and advertising. Newspapers are always careful to keep a firewall between the two, but Vogue has an 'executive fashion editor' whose job is to check that advertisers get sufficient editorial mentions to keep them happy, and Alex [Alexandra Shulman, the editor] has to apologise if they get left out - 'I seem to spend my whole life apologising!' she laughs. 'But Vogue makes most of its money out of advertising - and it does make an awful lot of money - so we've got to have a good relationship with our advertisers. They're not going to place £100,000 a year and then say, "Feel free not to use any of our goods" - life's not like that. So although there is this feeling sometimes that creatively it's not pure, well - magazines are a business, you're not sitting there writing poetry'."

Thanks to Linda Grant at The Thoughtful Dresser, for the link - I hadn't seen a paper at all this weekend...

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